Mythbuster: The supposed virtues of collective thinking
Les Binet and Sarah Carteradam&eveDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the supposed virtues of collective thinking.
At a recent brainstorming, discussion turned to promoting a new product. Someone casually mentioned an upcoming big public event. Could we organise some kind of stunt there? The group seized on the comment, and quickly came up with half-a-dozen ideas. It looked like we'd cracked it.
But then someone pointed out there was little overlap between our target audience and the...