Five ways Coke Indonesia changed itself to excel at social
Low Lai ChowWarc
Twelve months ago, if someone commented on any one of Coca-Cola Indonesia's social accounts, it would be akin to talking to a brick wall.
"We couldn't reply," revealed Cara Mayega, Coca-Cola Indonesia's group integrated marketing content and connections manager. "That was a problem for us. We were only having one-way conversations with our fans and with our consumers… (even though) we were producing great content."
Mayega was speaking at the Social Matters conference held in Singapore in May 2014, where she was interviewed by Ogilvy...