The future of television: insights from Zeebox, Facebook and Foxtel

This event report discusses how digital platforms such as video-on-demand services and social media today often serve as companions to television viewing, rather than replacing it, as many observers had originally predicted.

The future of television: insights from Zeebox, Facebook and Foxtel

Andrea Sophocleous

The renaissance of television has been a much-discussed topic on the global stage in recent months, and delegates at the 12th annual Australian Broadcasting Digital Media Summit – held in Sydney in February 2014 – heard that the medium is stronger than ever, even if it is trying on a new broadcasting model for size.

Multi-screening, social amplification, video-on-demand (VOD) and – arguably – better content have all played a role in wooing audiences back to TV. Surprisingly, perhaps, a large number of people are also sticking with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands