B2B marketing: What works in digital B2B
Francesca BrosanOmobono
Studies in the UK and US show that use of the internet in digital marketing is declining in confidence, two-thirds use LinkedIn, while mobile is growing rapidly, more so in the UK.
The new marketing world demands a great deal from B2B marketers. As they increase the range of marketing channels they use trying to do more with less, it can be a struggle to keep up with technological developments in marketing.
In order to shine some light on the challenges, Omobono, in partnership with The Marketing Society, has been...