Vodafone: Making of the world's most loved telecom brand on social media

This case study describes a content driven social media campaign by Vodafone, the telecommunications company, in India.

Vodafone: Making of the world's most loved telecom brand on social media

Ashwath Ganesan

Campaign details

Brand owner: VodafoneAgency: Social@Ogilvy (Ogilvy & Mather)Brand: VodafoneCountry: India

Executive summary

In a highly competitive, saturated telecom market in India, where pre-paid customers were fickle and discriminating, Vodafone had to rapidly build brand affinity with its audience on a new medium: Facebook. With competitor Tata DoCoMo already established as the category leader on Facebook, the brand had to find a new way to engage with its fans, building a relationship with them and generating advocacy.

Through a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands