How Walmart uses Big Data to drive ecommerce sales
Geoffrey PrecourtWarc
"People often say about the best athletes that they play the game a bit slower than everyone else does," Neil Ashe told an overflow audience of 1,000-plus delegates at the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting. "So, to them, the game seems to be slightly slower; they see it at a pace that allows them to go faster."
In January 2012, as Walmart's new president/ceo of global ecommerce, Ashe arrived with a mandate to be the kind of digital athlete who could bring the interactive game...