Comparing Super Bowl and Six Nations
Claire Carmichael and Nick SmithMEC
Using its Partnership Intelligence research tool, MEC has examined the different audiences for the Super Bowl and rugby's Six Nations
February and March host two key sporting events for the US and British public – the Super Bowl, which took place on 3rd February, and the Six Nations Rugby Championship, which runs from 2nd February to 16th March.
In the US, the Super Bowl is the most-watched sporting event each year. This year, the event drew 108.4 million viewers for US network CBS, the highest-ever audience for a...