Budweiser: Red Lights
Agency: Anomaly Inc.Client: Labatt Breweries of Canada
Section I — Basic information
Business Results Period (Consecutive Months): February 2013 - March 2013
Start of Advertising/Communication Effort: February 2013
Base Period as a Benchmark: Calendar 2012
Section II — Situation analysis
a) Overall assessment
"We know that hockey is where we live, where we can best meet and overcome pain and wrong and death. Life is just a place where we spend time between games." —Fred "The Fog" Shero
Hockey is in the hearts of all Canadians and is also critical to...