Freeview: Control the choir
Gekko
The team
Hanna Jones, Dan Todaro, Anita Walker, James Chambers, Shenelle Manwaring, Sarah Jones.
Other contributors:
Stand 2 – Stand builders, House PR – PR.
How did the campaign make a difference?
This Christmas-themed experience was the focal point for a wider integrated initiative driving advocacy and sales of Freeview+ enabled products. It complemented ATL activity with over 67,500 consumers engaged; 17,600 stayed in conversation for 2 minutes or more.
What details of the strategy make this a winning entry?
Following a successful Summer of Sport campaign earlier in 2012, Freeview embarked on another experiential...