Benjamin Schwab: London marathon

This case study describes how Benjamin Schwab, an individual running the London Marathon, used a music themed online campaign to raise money for charity.

Benjamin Schwab: London marathon

DigitasLBi

The team

Benjamin Schwab, Hannah Drury, Tom Kavanagh, Ian Huntington, Paul Carvill, Jamie Newman.

How did the campaign make a difference?

Ben was running the London Marathon and needed to raise £1,600; his agency wanted to help out. They decided to create something to help his friends from around the world support him, which smashed his fundraising goal by 218%, raising £5,085 in four days and generating £508.50 for every £1 spent.

What details of the strategy make this a winning entry?

They saw the relationship between music and running as a fundraising opportunity. Who...

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