Ethias Neighborhood Fixers

This case study describes how Ethias, the Belgian insurance company, changed the way it markets the opening of a new local office to emphasise social responsibility.

Ethias Neighborhood Fixers

BBDO

Background

Ethias is a national insurance company with very few offices as it's a direct insurer. When a new local office opens, Ethias wants the whole neighborhoud to know about it. The challenge: turn the opening of a new Ethias office into a major event in the local community.

When it came to creating awareness and visibility for a new Ethias office, three challenges arose:

  1. Ethias has 40 offices nationwide. The direct competitor has 600 therefore, every office has to be established in the right away.
  2. A very low penetration level in the areas were there...

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