Bupa Home Truths
The Hallway
Entry Information
Country where program ran: AustraliaProgram start date: 04/15/12Program end date: 05/31/12Advertiser/Client Name: Bupa Aged CareProduct/Service Description: We were educating politicians about the benefits of working with Bupa in defining aged care reforms in Australia.Category: Pharmaceutical/Healthcare (PHH)
Strategy
Business problem
Leading up to the 2012 Budget, the prevailing opinion of federal MPs is that our Aged Care system is fundamentally broken and needs to be reformed. Bupa Aged Care disagrees with the proposed changes. Bupa successfully runs 48 private residential aged care facilities...