CEAT Gripp: Be Idiot Safe with CEAT Tyres
Rahul Chawra and Ajay Menon
Campaign details
Brand owner: CEAT LimitedAgency: Ogilvy & Mather, Mumbai, IndiaBrand: CEAT GrippCountry: IndiaChannels used: Internet - general, Internet - microsites, widgets, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Social media, TelevisionMedia budget: 5 - 10 million
Executive summary
From being a strong player in years gone by, CEAT Tyres had become a shadow of its former self in India. The pressure on the numbers was gradually percolating from top-line to bottom-line.
In this...