Narellan Pools: Diving into data for Narellan Pools
Campaign Details
Brand: Narellan PoolsBrand Owner: Narellan PoolsLead Agency: AffinityCountry: AustraliaIndustry: Gardening, Home improvement, Home improvement retail, Property & constructionChannels used: Magazines – consumer, Online display, Online video, Search, Social mediaBudget: Up to 500k
Executive summary
Narellan Pools is an Australian swimming pool builder. In a market experiencing declining home affordability, increased debt, and a shift towards higher density urban living, company sales were in long-term decline. A shift towards digital helped...