United States Army: Cryptaris

This case study explains how the US Army created a difficult to complete simulation mission contained in a website to attract high quality STEM graduates.

Advertiser: United States ArmyAgency: McCann New YorkCountry: USA

Objectives

To protect and serve today's America, the U.S. Army must stay ahead of ever evolving threats. This means having the most advanced technology: capable of handling the challenges of tomorrow. But battles are not won by technology alone – it's the people behind the technology that are solving our nation's greatest challenges. That's why the U.S. Army seeks to recruit the nation's most innovative problem solvers, ones who can outsmart complex adversaries. In this instance, we were seeking to recruit STEM candidates.

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