Tim Horton: Tims Next Door
Agency: Taxi
Campaign summary
This Canadian case study builds a foundation (literally) under the old saying "Nothing says you're a part of the neighbourhood more than being in the house next door." So, Tims, Canada's beloved quick service coffee and restaurant chain moved right in and launched a six-hour experiential campaign;
- In celebration of 50 years of service, it transformed a regular house into a fully functioning Tim Hortons restaurant overnight, surprising a neighbourhood in Calgary.
- Tims is Canada's favourite coffee and an intrinsic part of our culture. We wanted to show how Tim Hortons...