Campaign details
Brand: PersilBrand Owner: UnileverLead Agency: MullenLowe LondonContributing Agency: RSACountry: United KingdomIndustries: Laundry productsMedia Channels: Cinema, Direct marketing, Events & experiential, Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Print - general, Public relations, Social Media, Television, Video on demand, Websites & microsites
Executive Summary
When a once provocative idea starts to lack relevance, bold action is needed.
This is the story of how Persil, responding to the fundamental impact that technological and societal changes were having on childhood experience, repositioned dirt from good to critical....