The Programmatic Primer: Sharing and social tools in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Sharing and Social Tools
- Social tools are scripts or widgets placed on pages by publishers to measure aspects of publisher performance, collect data, improve user experience, and build traffic.
- They include icons linking to social...