Suburban Auto Group: Trunk Monkey campaign
Kevin TeagueOVERVIEW
In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Auto Group. On the other side of U.S. Highway 26 the car dealership Suburban Ford, Inc., represented the Ford-selling half. Nancy Jaksich controlled the Chevrolet dealership, and her husband, Jerry Jaksich, managed Suburban Ford. Compared to other dealerships in Oregon, the Suburban Auto Group was "not even in the top 10 in terms of money spent on advertising by car dealers in the...