Campaign details
Brand: SignatureBrand Owner: DiageoLead Agency: J. Walter ThompsonContributing Agency: Ogilvy OneCountry: Asia PacificIndustries: Spirits & liquorsMedia Channels: Content marketing, Email marketing, Events and experiential, Integrated, Online display, Online video, Print - general, Radio, Social media, Television, Websites and microsites, Word of mouth, advocacyBudget: 10 - 20 million
Executive Summary
Indian regulatory environment
India is a media dark market when it comes to promoting alcoholic beverages beyond the place of consumption. At USL, we respect this mandate and strictly believe that consuming alcohol is a...