R/GA New York: Fueling the Creative Revolution in Interactive Advertising
Casey Farley
During one session of the Interactive Advertising Bureau's 2009 IMIXX Conference - an enormously busy pod within the larger frame of New York's Advertising Week - the discussion turned to R/GA, a New York advertising agency that had transformed itself, in stages, from a video-production facility to a traditional full-service agency to one of America's leading digital agencies.
And things began with a brief case history: When the Advertising Council wanted to address teen violence, it turned to R/GA. The idea was to talk about the issue in...