PureIt Water Day Campaign
Campaign Details
Brand owner: UnileverAgency: MindshareBrand: PureItCountry: BangladeshIndustry: Home improvementChannels: Content marketing, Events experiential, Internet - display, Internet - general, Magazines - consumer, Newspapers, Online video, Public relations, Social media, TelevisionBudget: Up to 500k
Executive Summary
32 million people in Bangladesh do not have access to safe drinking water. Every year, on an average 100K children are dying due to waterborne diseases. Facts like these is often not known or ignored by the general people, and therefore, the importance of safe...