P&G Prestige: Smell my neck
Campaign details
Agency: Starcom MediaVest GroupBrand: Procter & GambleAdvertiser: Prestige
Summary
Fragrance category sales had been in decline for several years and one seemingly insurmountable hurdle stood in its way: the digital landscape. Why? Because you can't smell through a screen. Trial through actually smelling a fragrance is a proven way to get people to buy a new fragrance. We needed to find a way to translate the power of scent to the digital space for P&G Prestige Fragrances.
We made it our mission to better understand the human senses....