MasterCard: A Priceless Delivery
Campaign Details
Brand: MastercardBrand Owner: MastercardLead Agency: FP7/DXB ( A part of McCann Worldgroup);Country: United Arab EmiratesBudget: Up to 500k
Executive Summary
The crisis in the Middle East has led to many displaced families along with many more underprivileged children. And delivery of food to these areas faces many obstacles and challenges.
People want to help, but sometimes the gulf between those who have and those who need is too wide, leading to people feeling unable to help the many displaced families and the many children...