Lufthansa German Airlines: Lufthansa Runway to Success
Executive summary
Product Description:
Lufthansa repositioned their brand strategy to Nonstop You which is "A People Focused Pledge Built around their aspirations, needs and wishes". Its presence marks a change in perspective. From engineer's logic to passenger sentiment; from a first-person perspective to a customer focus; from the product story to the human story.
Objective of the Campaign:
Lufthansa's latest brand positioning - Nonstop You - is a people-focused pledge built around their aspirations, needs and wishes. It marks a change in the airline's perspective - from an engineer's logic to a passenger's...