Itau Bank: Kidsbook Collection

This case study shows how Itaú, a financial services brand, successfully increased its audience's perception of the brand as a digital bank, by using Facebook's new Canvas feature to launch a reading campaign across Brazil.

Advertiser: Itau BankAgency: AfricaCountry: Brazil

Objectives

As the world becomes more digital, the challenge to remain relevant in people’s lives has led brands to increasingly seek innovative solutions to keep up with people’s changes and continue to anticipate their needs, either related to the brand core business or beyond.

That can be clearly seen in the Brazilian banking segment.

OUR CONTEXT: FINTECHS ARE REFRAMING PEOPLE’S BANKING EXPECTATIONS_

Fintechs have become increasingly present in the market and in people’s daily routines: in just two years, the number of fintechs mapped in the country has risen from...

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