How Barbie's 'Imagine The Possibilities' lifted sales and repaired her reputation
Barbie's 'Imagine The Possibilities' film was released in October 2015 and has been the focal point of a wider marketing push that has helped millennial parents and their 3-8 year-old daughters to reconnect with the brand. This has been good news for Barbie's parent company, Mattel: after three years of declining sales and intense competition from Disney's Frozen range, demand for doll brands including Barbie helped the biggest US toy maker's net income rise 20% in the second quarter of 2016. Barbie sales alone are up...