The use of voice activation has been growing steadily, thanks in large part to people's experience with smartphone assistants – Microsoft's Cortana, Apple's Siri, Google Voice, Samsung's Galaxy among others – but it is set to reach a whole new level over the next year as Amazon Echo enters the mainstream.
At the Radiocentre annual conference, held in London in May 2017, the industry body's planning director Mark Barber unveiled research – co-funded by Global, the media company that owns a host of UK radio stations, and by Radioplayer, a partnership between the BBC and UK commercial radio – showing...