Fonterra Brands New Zealand - Anchor: Anchor X-Ray Casts
Executive summary
Product Description:
X-Ray Casts is an direct campaign for kids that promotes Anchor Calci Plus milk. If you break a bone, you can get a special X-Ray cast that shows your own break and gives you free calcium rich Anchor milk for the time it takes to heal.
Objective of the Campaign:
Research tells us that around two thirds of kiwi kids aren't consuming enough calcium (Source Food and Nutrition Guidelines for Healthy Children and Young People: a Background Paper. Ministry of Health. 2012.), and every year 10,000 kids...