Danepak: The serious bacon club
John Hobson
Campaign details
Brand: DanepakBrand owner: Tulip LtdLead agency: isobelCountry: United KingdomIndustry: Meat, poultry, fishChannels used: Content marketing, Product placement, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
The UK bacon market has endured year-on-year 7% decline. Supermarket shelves are swamped with own label products, and consumers that had heard of Danepak during the 90s had lapsed. The brand needed regenerating. It needed to stand for something. It needed a mission and a modern approach to this...