Campaign details
Brand: Clean & ClearBrand Owner: Johnson & Johnson Pvt. LimitedLead Agency: DDB Mudra GroupCountry: IndiaIndustries: Toiletries & cosmeticsMedia Channels: Content marketing, Online display, Online video, Social media
Executive Summary
Clean & Clear, India's only teen skincare brand, launched the Pimple Clearing Facewash in 2015 to build on its superior pimple resolution credentials. The facewash had neem and lemon that worked on pimples from the first use. But the variant did not move metrics as expected. The consumers could not recall the variant and confused the brand with...