Cinema advertising proven to increase propensity to buy
Cinema and TV advertising proven to deliver three-fold increase in propensity to buy compared to TV alone.
An extensive research program of fieldwork into Australian campaigns has proved that cinema advertising has a significant impact on consumer's propensity to buy, driving potential return on investment for advertisers. The research, conducted by AMR Interactive, involved eleven advertising campaigns from leading brands across a broad range of product categories.
Looking at consumers impacted by each medium, the research found that cinema added potency to the effectiveness of TV advertising, critically increasing the likelihood to...