Bou Khalil Supermarché: The Good Note

This case study shows how Bou Khalil, a supermarket chain, successfully increased brand awareness by creating a platform that allowed Lebanese people to help child beggars.

Advertiser: Bou Khalil SupermarchéAgency: J. Walter Thompson BeirutCountry: Lebanon

Objectives

Since the crisis in Syria began, neighbouring Lebanon has absorbed more than 2 million Syrian refugees. More than half of the refugee population are children, drastically increasing the number of children begging on the streets1. Some were exploited by gangs, who used the money handed to the children to buy illicit items and substances. Unsure of where their money was going, the Lebanese stopped giving. With insufficient state services to provide for them, this left many of the street children without basic necessities...

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