Advertiser: Bou Khalil SupermarchéAgency: J. Walter Thompson BeirutCountry: Lebanon
Objectives
Since the crisis in Syria began, neighbouring Lebanon has absorbed more than 2 million Syrian refugees. More than half of the refugee population are children, drastically increasing the number of children begging on the streets1. Some were exploited by gangs, who used the money handed to the children to buy illicit items and substances. Unsure of where their money was going, the Lebanese stopped giving. With insufficient state services to provide for them, this left many of the street children without basic necessities...