BT Sport: Live Stream of the UEFA Champions League Final
Campaign details
Brand: BT SportBrand owner: BT (British Telecom)Lead agency 1: Maxus GlobalLead agency 2: AMV BBDOCountry: United KingdomIndustries: Telephone & internet services,TV channels, services, programmesChannels used: Content marketing, Newspapers, Online display, Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In an attempt to engage hard-to-reach football audiences who weren't considering BT Sport,
BT stepped away from usual sports broadcasting and pay-TV model...