Campaign details
Brand: BT SportBrand Owner: BTLead Agency: BT in house (Creative)Contributing Agencies: Maxus (Media Buying)Country: United KingdomIndustries: Telephone & internet services, TV channels, services, programmesMedia Channels: Online video, Social mediaBudget: Up to 500kExecutive Summary
#GoalsRecreated is a best-in-class example of a social campaign demonstrating that amazing results can be achieved on a shoestring budget via the power of a great social strategy.
Through understanding the content that appeals to our "football fan" target audience, we brought our summer "Four Competitions, One Venue"...