Campaign details
Brand: Cerveja AntarcticaBrand Owner: AB InbevLead Agency: ALMAP BBDOContributing Agency: BFerrazCountry: BrazilIndustries: Beer & ciderMedia Channels: Online display, Online video, Outdoor, out-of-home, Radio, Sponsorship - event, property, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive Summary
Antarctica is the #1 beer brand in share and preference in Rio de Janeiro, Brazil's most important beer market. Its success is due to its insider positioning; shedding light on, renewing and valuing assets that genuinely matter to its citizens.
The best example of this...