Viridian: Dragon

Ortigas, a property developer in the Philippines, promoted Viridian, a luxury residential condominium, to older Filipino Chinese buyers.

Viridian: Dragon

Campaign details

Brand owner: Ortigas & CompanyAgency: J Romero and Associates, Philippines Brand: ViridianCountry: PhilippinesChannels used: Magazines - business, trade, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, TelevisionMedia budget: 500k - 1 million

Executive summary

The Viridian is a 53-storey, luxury residential condominium within Greenhills Shopping Centre – one of the famous shopping complexes in the Philippines. Greenhills is an area known for its prestige status and for being a hub of trade and lifestyle. During the brand launch in 2011, at least 20 other...

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