Unilever Spreads and Cooking: Colour Harmonisation 'Project Rainbow'
Agency: LFH Brand Identity Consultants Ltd
Client: Unilever plc - Spreads & Cooking Category (SCC)
Category: Design Management
Unilever's Spreads & Cooking Category (SCC) produces soft spread brands such as Flora and Becel. This market is highly competitive with new products and own-label constantly challenging the brand's 'premium' price.
To help Unilever to effectively compete, designers naturally erred towards the selection of different spot inks when re-designing and extending the brands. This meant that the number of inks used to print the entire SCC range had increased to over 100 - a technical complexity that resulted in huge production costs.