Brothers For Life: Twitter Army
Pepe Marais and Xolisa DyeshanaJoe Public South Africa
Campaign details
Brand owner: JHHESAAgency: Joe Public South AfricaBrand: Brothers For LifeCountry: South AfricaIndustry: Public healthMedia budget (USD): Up to $500kChannels used: Social media
Executive summary
In South Africa, Aids kills 1,000 people every single day. The Brothers for Life, a non-profit organization which supports men in the country, wanted to create an impactful message on World Aids Day, based on this insight, in spite of a limited advertising budget. Harnessing the power...