Red Bull Media House opens its doors to brand partners
Stephen WhitesideWarc
A can of Red Bull promises to deliver an instant energy boost – and most marketers would welcome the type of engagement kick that the Austrian beverage delivers across TV, print, gaming, and digital video.
Responsibility for producing and distributing the mass of material generated by Red Bull – which, as a rule, is lightly branded and covers everything from alpine sports and music festivals to adventure travel – rests with Red Bull Media House, a standalone business founded in 2008. Today, this enterprise employs 1,000 people...