Coral: World Cup

ENGINE

CLIENT • Coral

THE TEAM • Oily Raeburn, Mat Thomas, Paolo Proh, Alex Gillespie, Paul Snoxell, Paul Walton, Stephen Timms, Tania Self, Nick Harper, Isabel Wray. Other contributors: Partners Andrews Aldridge – Direct, Altogether Digital – Digital, EGS – Media Planning, Slice – PR, Sponge – Mobile marketing.

WHAT IS WONDERFUL ABOUT THIS WORK? • During the World Cup we stimulated betting enthusiasts with information, insight and opportunities. We achieved Coral's highest level of new online accounts, with 213% gross online profit and 10,851 new online customers at a CPA of £78. Over 3.7 million bets were placed.

OBJECTIVES • Increase Coral's association with football and presence in the football betting market. Create a differentiated football betting offering. Generate 10,000 new online accounts with a target CPA of £100. Deliver against retail and remote gross (online) profit forecast figures.