This article lists the five most influential digital campaigns of the 2000s, finding that three approaches create the greatest success: creating your own digital challenges, incentivising following, and putting consumers first before adapting technology to them.
Five most influential digital campaigns
Paul SpringerBuckinghamshire New University
What can be learnt from the game-changing digital campaigns of the past decade? Put digital at the core of comms activity and use challenging techniques, but don't let the...