Screen proliferation and the demise of primetime in Australia
Stephen WhitesideWarc
Competition during the Olympics is always fierce, as the 10,000 athletes from 204 nations who took part in the Games in London last year would doubtless testify. An equally intense battle, however, has developed in the media sector, as television goes head-to-head with PCs, smartphones and tablets to attract viewer attention throughout one of the sporting calendar's true standout events.
Nine Entertainment Co, which held the broadcast rights to the Games in Australia along with Foxtel, has first-hand experience of this process in action, not least because the...