L’Oréal’s approach to loyalty in Asia
Low Lai Chow
New customer journeys require a new approach to loyalty – that was the message from L'Oréal Hong Kong's President and Managing Director Stephen Mosely, speaking at Loyalty World Asia in Singapore.
Looking across the region, he identified several priorities for both marketers and the wider organisation if brands are to respond effectively to online consumers with an international outlook.
The new customer journey
Getting the consumer to even consider the product is the first aim of marketers as the latter engages the former in a brand journey....