WWF - Australia - Earth Hour

Earth Hour, turning off the lights for one hour on the last Saturday in March, is a symbol for the difference that every individual can collectively make to climate change.

WWF – Australia – Earth Hour

Agency: Leo Burnett Sydney

WHAT'S THIS PAPER ABOUT?

Earth Hour: There's been a lot of debate.

Did it work, didn't it work? What was the point? Did it actually do anything…?

The fact is that in 2006, Earth Hour...