Turning consumer mindset research into Holiday Inn® Hotels media targeting
Phil Maves
Campaign details
Brand: Holiday Inn® HotelsBrand owner: Intercontinental Hotels GroupAgency: TNS GlobalCountry: USAIndustry: Market Research AgencyChannels used: Internet - display, Online videoMedia budget: $500k - $1 million
Executive Summary
Intercontinental Hotels Group wanted to increase consideration for stays at their Holiday Inn® Hotels through an online advertising campaign. Holiday Inn® Hotels wanted to make their online advertising more effective by targeting people who were more open and engaged. They wanted to make their money go...