Research Fusion: Merging public health, consumer and healthcare market research to inform health initiatives in developing countries

Colin Baker, Melissa Moodley
Ipsos MORI - Healthcare
Evan Simpson and Greg Zwisler


Whilst developing economies continue to grow exponentially, commonplace diseases remain a major cause of childhood mortality despite the presence and availability of low cost, established and highly effective treatments. Diarrhoea continues to take lives (approximately 800,000 children under five per year). Using a case study of a research program in India, Kenya and Zambia we illustrate how a fusion of public health objectives together with consumer and healthcare market research approaches can offer significant utility for the development of new products and initiatives.