FARC Operation Christmas campaign
This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation with kind permission of the IPA.
Campaign details
Brand owner: Colombian Ministry of DefenceAgency: Lowe SSP3, Lowe and PartnersBrand: Colombian Ministry of Defence's Program of Humanitarian Attention to the DemobilisedCampaign duration: Up to 3 monthsCountry: ColombiaMedia...