Ditch the pitch: Out with in-your-face advertising, in with branded content

Chuck Kapelke

This article outlines some of the benefits of expanding the use of branded content, and offers some advice for creating good quality content.

Brand equity & strength
Brand positioning
Storytelling
Content marketing
Social media effectiveness
United States
Strategy

Ditch the pitch: Out with in-your-face advertising, in with branded content

Chuck Kapelke

Videos. Blogs. Advertorials. Infographics. White papers. According to the Content Marketing Institute (CMI), nearly three-quarters of business-to-consumer marketers...

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