Are the wheels coming off for Generation Y?
TNS UK Automotive
TNS UK Automotive Study. TNS undertook research among a sample of 2168 people, split across Generation X and Generation Y. Fieldwork took place in June 2013.
For this study we have defined Generation X and Y as follows: Generation Y: UK consumers aged 18–29 years Generation X: UK consumers aged 30–45 years
High performance thinking
TNS – the market leader in auto industry research worldwide – set out to explore the future of car ownership in a UK research programme, covering over 2000 consumers; around half each...